This project was focused around branding and defining target audiences. I was tasked with the audience of young, Japanese girls. After doing some research, I found that Matcha is a very popular drink but there were no brands that were targeting the product to a younger audience. So I wanted to create a fun, energetic, and a very 'kawaii' design to incorporate different trends that I discovered in my research. There is a different color for every grade of matcha and they come in a fun collectable tin. 
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